Globally Recognized Frozen Yogurt Franchise

Live Life Making People Smile.

Menchie's grew from a single shop in Southern California into a beloved global brand with 300+ locations. Now it's your turn to own a piece of the smile business.

300+ Locations Approx. 20 Years Operating History $639,093 Average Gross Sales

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A family enjoying Menchie's frozen yogurt together inside a bright store
Moments that make you smile 😊
300+
Locations worldwide
$639K
2025 average gross sales
~20
Years of operating history
#1
Largest self-serve frozen yogurt franchise
Why Menchie's, Why Now

A matured category β€” and a stronger position

The frozen yogurt category has matured. Weaker operators have exited, consumer demand has stabilized, and trusted brands are better positioned to capture market share.

Menchie's isn't built around chasing the latest dessert trend. It is built around a proven guest experience, operational simplicity, product consistency, and the ability to become a meaningful part of the local community.

Families continue to seek affordable experiences they can enjoy together, and Menchie's has spent approximately two decades creating memorable moments that bring people back again and again. For franchise owners, that means more than operating a dessert business β€” it means owning a brand that creates smiles, celebrations, and lasting community connections.

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Why Menchie's

A joyful brand on a disciplined operating model

Menchie's combines a joyful guest experience with a disciplined operating model built for franchise ownership.

Self-Serve Guest Experience

The self-serve model enhances the guest experience while reducing labor and eliminating portion-control challenges.

No Traditional Kitchen Complexity

No grills, grease, hoods, or complex recipes β€” a dramatically simpler operation than a typical restaurant.

Lean Labor Model

Minimal inventory and lean payroll requirements support simpler daily execution.

Flexible Footprint

A small footprint of approximately 1,000–1,600 square feet with flexible real estate options.

Multiple Revenue Streams

In-store sales, catering, delivery, parties, local events, and community programs create multiple ways to drive revenue.

Community-Oriented Brand

A fun, happiness-driven concept that creates guest loyalty and local community connection.

Family Fun Starts Here

Smiles, toppings & togetherness

The Investment

What it costs to open a Menchie's

Transparent numbers so you can evaluate the opportunity with confidence.

$53,900
Franchise fee
$179,564–$515,420
Total average cost (range)
~$120,000
Liquid assets to qualify
~$500,000
Net worth to qualify (SBA)

Qualified franchisees will have good credit and approximately $120,000 in liquid assets and possess a net worth of approximately $500,000 in order to qualify for a Small Business Administration (SBA) commercial loan. A detailed cost of investment is outlined in Item 7 of the Menchie's Franchise Disclosure Document (FDD).

Financing options to own a frozen yogurt franchise

Menchie's is on the SBA Registry. Business Development Managers also have experience helping candidates explore other sources of financing β€” such as home equity lines of credit and self-directed IRAs β€” which can allow you to start a business using pre-tax dollars without penalties. Each candidate's financial picture is unique, and a Menchie's BDM will study your situation and educate you on your best options.

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Financial Snapshot

A strong store-level profile

A look at the store-level economics behind the Menchie's model.

Metric
Snapshot
2025 Average Gross Sales
$639,093
Franchise Fee
$53,900
Royalty
6%
Brand Fund
2%

Financial performance information is based on historical data and should not be considered a guarantee of future performance. Please refer to Item 19 of the Franchise Disclosure Document for more information.

Multiple Revenue Streams

More than a walk-in dessert shop

Menchie's is designed to benefit from both impulse traffic and intentional visits, giving franchise owners multiple ways to build visibility and repeat behavior in their local market.

In-store guest visits
Impulse traffic
Planned family outings
Birthday parties & celebrations
Catering
Delivery
School & community fundraisers
Local events
Froyo cakes & pre-packed products
Loyalty-driven repeat visits

Menchie's does not rely on a single traffic driver. The model blends everyday treat occasions with planned community moments, celebrations, and repeat guest behavior.

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Launch & Growth Support

Open strong, build long-term success

From site selection through grand opening and beyond, Menchie's provides franchisees with the tools, resources, and support needed to launch confidently and grow within their local market.

Real Estate & Development

  • Site selection guidance
  • Flexible 1,000–1,600 SF footprint
  • Co-tenancy and demographic analysis
  • Construction and buildout support
  • National architect and vendor resources
  • Grand opening support

Marketing & Growth

  • National marketing campaigns
  • Monthly promotional programs
  • Loyalty and guest retention programs
  • Community fundraising and local outreach initiatives

Whether identifying the right location, preparing for opening day, or driving repeat guest visits, franchisees benefit from a proven support system designed to simplify execution and help build long-term community presence.

Ideal Franchise Partner

Built for executive-style ownership

Menchie's is an executive-style ownership model, but it is not passive. Strong franchisees are engaged leaders who are comfortable managing people, building community relationships, and following a proven system.

Ideal Owner Traits

  • Comfortable leading a small team
  • Community-oriented and brand-focused
  • Systems-driven and process-oriented
  • Values consistency over trend chasing
  • Interested in building a sustainable local business
  • Comfortable with evening and weekend peak hours
  • Values pride of ownership and community impact

Common Candidate Backgrounds

  • Corporate leaders
  • Operators
  • Executives
  • Entrepreneurs
  • First-time owners who value structure, support, and simplicity
  • Families interested in building a local business together
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Guests enjoying time together at Menchie's
Ownership Lifestyle

Built for leadership, not kitchen chaos

Menchie's franchise owners do not need to be chefs or food-service experts. The model is built around systems, training, leadership, and local community execution.

  • Shift leaders run day-to-day operations
  • Owner focuses on leadership and accountability
  • Peak hours are evenings and weekends
  • Self-serve model reduces labor burden
  • No skilled kitchen staff required
  • Simplified inventory and product management
  • A model that can support multi-unit growth for the right operator
Your Path to Ownership

Your path to sweet success

A clear, guided process β€” from first conversation to opening day.

Intro Meeting

Meet the team and learn the basics of the Menchie's opportunity.

FDD Review

Review the Franchise Disclosure Document and understand the investment, fees, obligations, and economics.

Weekly Validation Calls

Learn directly from independent Menchie's franchise owners in the system.

Educational Modules

Study the business model, operations, marketing, real estate, and ownership expectations.

Meet the Team Day

Visit in person and engage directly with the leadership team.

Approval & Signing

Finalize mutual fit and move toward franchise ownership.

Build, Train & Open

Secure the site, complete buildout, train, and launch your store.

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Franchisee Stories

Hear why franchisees chose Menchie's

Questions

Frequently asked questions

How much does it cost to open a Menchie's?
The franchise fee is $53,900, and the total average cost ranges from $179,564 to $515,420. A detailed cost of investment is outlined in Item 7 of the Menchie's Franchise Disclosure Document.
What do I need to qualify?
Qualified franchisees will have good credit and approximately $120,000 in liquid assets, plus a net worth of approximately $500,000 in order to qualify for an SBA commercial loan.
Do I need restaurant experience?
No. Menchie's is an executive-style ownership model with a self-serve format β€” no chefs or food-service experience required. Menchie's provides training, systems, and support.
What kind of sales do locations generate?
2025 average gross sales were $639,093. Please refer to Item 19 of the Franchise Disclosure Document for full details; past performance is not a guarantee of future results.
What support does Menchie's provide?
Support spans real estate and development (site selection, co-tenancy and demographic analysis, construction and grand opening) and marketing and growth (national campaigns, monthly promotions, loyalty programs, and community outreach).
What happens after I submit the form?
One of Menchie's Business Development Managers will reach out to schedule an intro meeting and begin walking you through the franchise discovery process.
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Ready to learn more about Menchie's franchise ownership?

Menchie's gives franchise candidates the opportunity to own a globally recognized frozen yogurt brand built around smiles, community, better-for-you choices, simplified operations, and repeat guest behavior.

Learn more about the investment, qualification requirements, business model, and next steps in the franchise discovery process.

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Start the conversation today

Complete the form and a Menchie's Business Development Manager will reach out to learn about your goals and walk you through the opportunity. It's free, with no obligation.

  • Speak directly with a Business Development Manager
  • Understand the full investment and store-level economics
  • Explore available markets near you
  • No restaurant experience required

Request Free Franchise Info

All fields are required. Your information is kept confidential.

Please enter your full name.
Please enter a valid email address.
Please enter a valid phone number.
Please enter a valid 5-digit zip code.
Please enter your city.
Please select your state.
Please select an option.
Please select an option.

By submitting, you agree to be contacted by Menchie's about franchise opportunities. Your information is kept confidential. All fields required.